American rapper Ludacris has partnered with Kellogg's to launch a limited edition game set, Treat.

Eat. Compete, centred around the cereal brand's Rice Krispie Treat bars to 'turn snacktime into playtime'. The Act A Fool hitmaker commented 'As a girl dad and a busy parent, spending that quality time with my kids in the spirit of having fun and getting creative - maybe even a little competitive - is so important to me, so playing games is a huge part of how we spend our time together'.